[Media Invite] Asus Annual Zensation Launch Event @ St. Regis Hotel

Asus Annual Zensation Launch Event

Date: 29 October 2015 

Time: 10.00am to 1.00pm

John Jacon Ballrooms 1 and 2, 29 Tanglin Road, St. Regist Hotel, Level IU, Singapore 247911

Website: https://www.asus.com/sg

I was honoured to be invited to the above event for Asus' launch of full suit of products, a once-in-a-year event.

Even though the event was held in the late morning to early afternoon, I was surprised to note that the ballrooms were crowded with attendees, made up of the media and users / owners of Asus products.

There was an introduction about the various newly-launched products, some general description and details of their functionalities. Some of the products were Asus ZenWatch 2 - working like the Apple watch, but they've also partnered with Swarovski to bring about blingtastic leather straps to make the watches a fashion accessory as well.

After the talk, we mingled around with the rest of the attendees and checked out the various booths to test out the various gadgets on display.  There was the Asus Zen AiO Pro, powered by Intel's latest quad-core Core i7 Processors and can be specced up to 32 gigabyte of DDR4 RAM.

The Asus ZenBook UX305 is a small, light and low-powered laptop with an intel core M processor for optimal performance. It comes in a sleek all-aluminium body and a thin, fanless design - very compact to bring around for work or studies.

Then the Asus ZenPad 8.0 with an innovative interchangeable design to provide unique personalisation options. Performance is dubbed to be on-par with other more expensive Android tablets, powered by a 2.3GHz 64-bit Intel® Atom™ Z3580 processor and has 4 GB RAM to enable fast web surfing, smooth video playback etc.

Finally, the Zenfone 2 Laser and Zenfone Selfie, which were introduced at the ZenFestival 2015 and in my review here.

There is buffet lunch being served but I had to rush off for another engagement. The media kit comprised of information booklets and some interesting items.

Thank you Rachel from Asus for the invite to this exclusive and enriching event!